The book series Why and Because – Endangered Wild Animals and vulnerable nature is about more than animals.
It´s about how children learn to see the connection between life, nature and responsibility – and how knowledge, wonder and emotions are connected.

We believe that knowledge must awaken something in the heart in order to stick in the head.
Therefore, the books combine documented science with narrative, reflection, and experience.
When children understand that animals and humans share the same globe, and that everything is connected, both empathy and willingness to act grow.

Children and young people today encounter a world filled with screens, noise and short texts.
The joy of reading is losing ground, especially among boys. Many do not finish a single book in a year.

This is unacceptable, and why we want to contribute to change – through books that inspire reading, exploring and understanding.
Author Gro Flaaten herself grew up with books as steady companions and door openers to the world.
She knows how important it is to be captivated by a good story – and to learn through empathy and emotion.

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To nurture a generation that understands why nature matters — and who will therefore protect it.

 

The Why and Because Series is a movement for curiosity, empathy, and action. It invites children to ask, to explore, and to care — because when they understand the world, they grow into people who can change it.

 

These books are created to make children want to read — not because they have to, but because they want to know more. Each book opens both eyes and minds to animals, climate, and the diversity of life, inspiring reflection, conversation, and shared discovery between children and adults.

KNOWLEDGE

      – because facts provide a basis for understanding
EMPATHY

      – because emotions create the will to act
CURIOSITY

      – because learning begins with wonder
INSPIRATION

      – because children must experience before they understand
ACTION

      – because small actions can change the world
HOPE

      – because the future is shaped by those who believe it is worthwhile