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Children learn best when curiosity comes
first

The Why and Why series asks questions the way children do – playfully, curiously, and genuinely.
Every feeling leads to facts, and every answer raises new questions.

Story-tell time

Linguistic and conceptual manifesto

The Why and Because series is built on one simple idea:
Children learn best when curiosity comes first.

Each book begins with a question – the kind children actually ask out loud.
Not academic, not complicated, but full of wonder:
“Why do tigers have stripes?” “Why do penguins waddle when they walk?” “Why are hippos so angry?”

These questions are emotional, playful, and alive.
They open the door to discovery – where every feeling leads to a fact, and every answer sparks a new question.

The language of the series is deliberately simple, direct, and close to the way children think and speak.
We avoid formal, scientific terminology in the titles – not because precision isn’t important, but because language must invite before it explains.

Behind the accessible tone lies solid, verified knowledge.
All factual content is reviewed and quality-checked by experts and researchers.
The emotional approach draws readers in – the factual foundation keeps them there.

This balance between emotion and fact allows the series to speak to children of many ages, and to adults who never lost their sense of wonder.

More pages

Shortcuts to

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The 15 titles of the book series

We are launching the series with 15 intriguing titles that will pique curiosity and challenge even the adults.

Children reading

Our philosophy

We outline our core values to provide the background to the book series and emphasize its key messages.

Tiger in the Petting Zoo

Language and Concept

The content will not be difficult, but exciting and interesting. And tailored to the children's level.

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