Privacy Policy
Accessibility Statement

Linguistic and conceptual manifesto
The Why and Because series is built on one simple idea:
Children learn best when curiosity comes first.
Each book begins with a question – the kind children actually ask out loud.
Not academic, not complicated, but full of wonder:
“Why do tigers have stripes?” “Why do penguins waddle when they walk?” “Why are hippos so angry?”
These questions are emotional, playful, and alive.
They open the door to discovery – where every feeling leads to a fact, and every answer sparks a new question.
The language of the series is deliberately simple, direct, and close to the way children think and speak.
We avoid formal, scientific terminology in the titles – not because precision isn’t important, but because language must invite before it explains.
Behind the accessible tone lies solid, verified knowledge.
All factual content is reviewed and quality-checked by experts and researchers.
The emotional approach draws readers in – the factual foundation keeps them there.
This balance between emotion and fact allows the series to speak to children of many ages, and to adults who never lost their sense of wonder.
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